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This is where we put our thinking caps on and put the work in to develop materials which aim to help tackle the issue of illegal trade in endangered species.

Be Powerful Campaign

Animation and education pack Funded by the American Association of Zookeepers Bowling For Rhinos Grant 2013!

In partnership with the Chengdu Panda Base Education Team, the ‘Be Powerful’ animation has been developed. This aims to help tackle the issue of demand for rhino horn and uses techniques to promote behaviour change through visuals and sound.

Completed in April 2014 the animation is for use, alongside a set of educational materials, by the Chengdu Panda Base in their illegal trade exhibits and workshops but will also be widely available and distributed, with the aim that as many eyes will see it, in particular in rhino horn consumer countries.

Enjoy the animation: ‘Be Powerful’- Make the right choice, have a positive impact.

Produced by Evie Astbury-Field of RhiNoremedy with the support of the American Association of Zoo Keepers and Chengdu Panda Research Base in China. Animation by Microcosm with the musical talents of Mark Kennedy and Andy Moor.